When she was in her twenties, North Idaho College Health Professions and Nursing Division Senior Administrative Assistant Cindy Ingalls modeled for Dredzen Modeling Agency, doing runway fashion shows for companies such as the Bon Marche (now Macy's) and Nordstrom. It was during that time that her love and appreciation for the artistry of makeup began.
Cindy Ingalls - Prime Beauty
But, Ingalls isn’t 20 anymore. And the styles, colors, and techniques that worked for her in her youth, aren’t necessarily appropriate for older women. That is why Ingalls recently started Prime Beauty
, a blog that acts as a beauty resource for women 40 and older.
“There are lots of makeup and skincare blogs for the 20- to 30-year-old crowd, but very little for mature women,” Ingalls said. “Women over 40 have unique issues and Prime Beauty addresses those issues with information geared specifically for them.”
Features on the site include articles on skincare, makeup, product reviews of old favorites and new product launches. Ingalls even taps some of the resources she knows from the industry to provide makeup tips and tricks. As the writer and editor of the blog, Ingalls has started a new weekly feature in which she writes a review of a drugstore product she thinks is high quality for a low price.
Ingalls said she hopes that readers of the Prime Beauty blog take away helpful tips. But she also hopes those tips help women feel more confident and youthful inside and out. “In addition to looking good on the outside, I hope to encourage, inspire, and celebrate women over forty,” Ingalls said.
From time to time Ingalls interviews makeup artists and founders/creators of makeup brands, as well as dermatologists. She has a regular feature on Fridays called “Frugal Friday” where she alternately reviews an inexpensive beauty product that can be found at the drugstore, and on the other Friday, she talks about fashion trends and how to incorporate the hottest runway trends into your everyday life. Prime Beauty is a lovely and informative site.
Also check out our Blogs Worth Visiting feature - a list of blogs reviewed and approved by the Mermaids!