We spend a whole lot of time on the internet checking out numerous websites and blogs for inspiration and information. When we come across a site that is refreshing, unique, and/or helpful in a new way, we want to share it with our readers. Prime Beauty meets our criteria as one such blog. Here is a bit of information about the Prime Beauty's author and why she started blogging about beauty products and related topics for women 40 and over:
When she was in her twenties, North Idaho College Health Professions and Nursing Division Senior Administrative Assistant Cindy Ingalls modeled for Dredzen Modeling Agency, doing runway fashion shows for companies such as the Bon Marche (now Macy's) and Nordstrom. It was during that time that her love and appreciation for the artistry of makeup began.
Cindy Ingalls - Prime Beauty
“There are lots of makeup and skincare blogs for the 20- to 30-year-old crowd, but very little for mature women,” Ingalls said. “Women over 40 have unique issues and Prime Beauty addresses those issues with information geared specifically for them.”
Features on the site include articles on skincare, makeup, product reviews of old favorites and new product launches. Ingalls even taps some of the resources she knows from the industry to provide makeup tips and tricks. As the writer and editor of the blog, Ingalls has started a new weekly feature in which she writes a review of a drugstore product she thinks is high quality for a low price.
Ingalls said she hopes that readers of the Prime Beauty blog take away helpful tips. But she also hopes those tips help women feel more confident and youthful inside and out. “In addition to looking good on the outside, I hope to encourage, inspire, and celebrate women over forty,” Ingalls said.